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29. The missing ingredient.


Taste! No doubt, the Western diet tastes incredible. Thus, the challenge is: Identify foods with health benefits that taste great. 

Mitchell Davis, Executive VP of the James Beard Foundation, observed: “The one topic that never comes up is taste. Taste is so fundamental to food that I cannot imagine any meaningful vision of our food system that does not take taste into account.”  



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The Western diet - a sampler

Today our food lies to us. Artificially flavored foods sometimes have the veneer of health, but are too often nutritionally bankrupt, delivering calories without satiating our bodies' needs. - Mark Schatzker


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